Sustainable growth

Sustainable growth

Corporate Social Responsibility

In our activities in the alcoholic beverages market, we are fully aware of our particular role in promoting a responsible approach to alcohol consumption. The educational campaigns we support aim to change public attitudes and awareness both in terms of responsible drinking and the sale of alcoholic beverages.

Have you been drinking? Don’t drive!

The main aim of the “Have you been drinking? Don’t drive!” campaign is the reduce the number of accidents caused by young people driving under the influence of alcohol. Our company is involved in a campaign coordinated by the Association of Employers in the Polish Spirit Industry called “Have you been drinking? Don’t drive!”, which aims to draw the attention both of drivers as well as passengers on the need for sobriety while driving.

The strong images of the campaign, addressed mainly to young people, drew attention to the tragic consequences associated with driving under he influence of alcohol. The campaign was complemented with additional actions at clubs and discos aimed at an audience of 18 to 30 year olds who, according to police statistics, cause the most road accidents.

The campaign was conducted as part of the government’s “Safer together” programme, partnering with the Ministry of Internal Affairs, the Polish Police Headquarters, the Polish Automotive Association, and he Polish Chamber of Liquid Fuels, among others.

A Better Start for Your Child

For more than 6 years, as part of the industry-wide campaign “A Better Start for Your Child”, we have been helping to educate young women and others about the negative effects of alcohol consumption while pregnant, noting that any amount of alcohol may cause damage to the foetus. Although for several years the number of women who choose not to drink alcohol at all during their pregnancy has been growing, one in ten expectant mothers admits to drinking alcohol during pregnancy.

A huge role in the education of women on the consequences of such behaviour is also played by gynaecologists, midwives and other medical personnel.

The campaign is directed to women between the ages of 18 and 35 who are expecting a child or planning to become pregnant, as well as persons in their immediate circles. A significant aspect of the campaign are also activities directed to gynaecologists, nurses and midwives, why share information on the possible consequences of drinking alcohol while pregnant.

The campaign partners include the Polish Gynaecological Association and Polish Midwives Association.

A huge role in the education of women on the consequences of such behaviour is also played by gynaecologists, midwives and other medical personnel.

The campaign is directed to women between the ages of 18 and 35 who are expecting a child or planning to become pregnant, as well as persons in their immediate circles. A significant aspect of the campaign are also activities directed to gynaecologists, nurses and midwives, why share information on the possible consequences of drinking alcohol while pregnant.

The campaign partners include the Polish Gynaecological Association and Polish Midwives Association.