Have you been drinking? Don’t drive!
The main aim of the “Have you been drinking? Don’t drive!” campaign is the reduce the number of accidents caused by young people driving under the influence of alcohol. Our company is involved in a campaign coordinated by the Association of Employers in the Polish Spirit Industry called “Have you been drinking? Don’t drive!”, which aims to draw the attention both of drivers as well as passengers on the need for sobriety while driving.
The strong images of the campaign, addressed mainly to young people, drew attention to the tragic consequences associated with driving under he influence of alcohol. The campaign was complemented with additional actions at clubs and discos aimed at an audience of 18 to 30 year olds who, according to police statistics, cause the most road accidents.
The campaign was conducted as part of the government’s “Safer together” programme, partnering with the Ministry of Internal Affairs, the Polish Police Headquarters, the Polish Automotive Association, and he Polish Chamber of Liquid Fuels, among others.