Products from as many as three brands owned by the Maspex Group have been awarded in this year’s edition of the NielsenIQ competition. The winners’ circle included an absolute novelty from Lubella; Danie na ciepło in three flavour variants, which was launched in April 2021. The product range is perfectly in line with current market trends and consumer needs, combining convenience and ease of preparation. It is based on high-quality Lubella pasta blended with dried vegetables, seasonings and sauce. All that is needed for preparation is a frying pan and hot water – the dish can be ready to eat in 10 minutes. Lubella Danie na ciepło has been enthusiastically received by the public, leading to the introduction in 2022 of two new flavours.
Tymbark 100% Fruit Mousse with added vitamin C was awarded the title ‘Breakthrough Innovation 2021’ in the category ‘Shelf-stable and other food products’ in recognition of, among other things, its convenient pouch packaging in larger, 200 gram sizes. This is another of may awards for Tymbark mousses and reflects consistent consumer confidence and trust. Three popular fruit flavour variants, vitamin C content, and even more of the product are soe of the reasons why consumers choose the these new mousses any time they need a nutritious snack. The success that the product has achieved in the few months since being added to the company’s offer has lead to the addition of new flavour variants to the line including exotic fruits with the addition of guarana.
The Soplica brand is the unquestioned leader[1] in the flavoured vodkas segment.[2] The brand’s portfolio includes iconic products based on traditional Polish fruits, as well as distinctive dessert flavours. The brand is committed to expanding its offer and developing market trends, and in March 2021 introduced Soplica kawowa, the fourth variety in the Soplica dessert flavours series. Despite being launched outside of the typical season for this type of liqueur, Soplica kawowa was well-received by consumers. It is suitable as an addition to cakes and ice-cream, cold drinks, and also served warm, perfectly fitting in to trends in alcohol consumption culture.
[1] Source: CEDC International following NielsenIQ, Retail commerce panel study, all Poland, share by volume in flavoured vodkas, 2016 – 2021.
[2] Source: CEDC International following NielsenIQ, Retail commerce panel study, all Poland, share by volume in flavoured vodkas, 2016 – 2021, category according to Nielsen IQ classification consisting of: flavoured vodkas, alcoholic infusions, liqueurs on a spirit base (excluding liqueurs on a base of milk or cream), spirit beverages, and spirit beverages and beverages and cocktails based on spirits and vodka (alcohol content greater than 20%).